I like simple because it enable me to automate my business. In this post I am going to show you step by step my marketing strategy. It’s not rocket science. It’s simple and it works and my method also will save you money as well.
In my last post I showed you how to get a free googlevoice phone number to use in your business. In this post, I will show you how to get your phone to ring. There are lots of different people you can target. My strongest suggestion is to focus on one marketing segment and keep marketing to that segment. Once you have a system in place then you can focus on another marketing strategy.
The first thing you will need is a foreclosure list. I use NJLispendens.com as they get their records directly from the courthouse. It saves me the hassle of going down to the county courthouse to get the records. Most of all, the records in their database goes back to 2007 and are current.
(Discount available – if you click on special offer on their homepage and use the promo code meetupnj, the yearly membership is $250.00 as opposed to the monthly cost of $29.95 with a initial payment of $89.85 for the first three months).
Once you get an account or if you already have access to the foreclosure list, pick a market area (I would recommend that you pick 2-3 towns to focus on). You can download the New Jersey Foreclosure Report here to get a list of all of towns along with the number of lis pendens filed for each towns to help you narrow down your market.
Once you narrow down your market area, either search the market area by using town or zip as your search criteria.
Once you get the results, click on “Print” to download the text file to your computer.
Rather than using this initial list, I “clean” up this list to do two things:
1. Remove sold properties, and
2. Adding mailing address if different from property address
I do the above two tasks by using the public tax records. Most tax records are available online including New Jersey (which is www.njactb.org). You can google “tax assessor your state” and you should be able to locate something in your own state.
If you go on www.njactb.org and search for a specific property, if the current owner does not match the record in the lis pendens record then you know that the property has been sold and therefore, the record is removed for mailing purposes. You can also add mailing address of the owner if the address in the tax record is different from the property address. For example, the property address below is in North Bergen whereas the owner’s mailing address is in Union.
I find that the best way to work with this data file is to import the data using Microsoft Excel. Make sure to import using the delimiter “|” (This character is right above your Enter/Return key). Once you have all of your records “cleaned” up, start your mailing campaign by simply sending out postcards or letters.
I think so many people get caught up with which one to use or special wording. If you are new, just write a simple note on the postcard or letter:
I want to buy your house located at X (incorporate property address here).
Please call me at XXX-XXX-XXXX (your googlevoice number here)
Your Name here
There are some people that would say to not waste your time and money doing this “cleaning.” My thoughts is that if it cost you $50 to save you $150 … why would you not do it ? Especially if you plan to mail every month or every other month. Also, my target market is to people in foreclosure and not people that just brought their home. This line of reason may not apply in lower income areas where the people purchasing houses are landlords or investors. Either way, the goal is to start your mailings campaign to get your phone to ring.
If you plan to do the work in-house (ie. yourself), I would run through a couple of records and then hire a virtual assistant to do the work. In my future post, I will show you step by step on how to hire an virtual assistant and the tools I use to work with my virtual assistants.
What marketing strategies are you implementing that is SIMPLE and WORKING?